Tuesday’s launch of the iPhone 8, iPhone 8 Plus and the iPhone X was well received by analysts across the board although there would appear to be one sticking point. There are growing concerns that a delay in the shipping timescale for the iPhone X, the date has been pushed out to 3rd November, could impact short term sales.
iPhone 8, iPhone 8 Plus and the iPhone X
The iPhone 8 and iPhone 8 Plus are both expected to ship towards the end of September which is causing concern amongst analysts. The worry is that those looking to buy the latest technology will likely hold off until the iPhone X is available and those who would normally acquire an iPhone 8 or iPhone 8 Plus may not be in a rush. The fact that the iPhone X is valued at $999 is neither here nor there because the large screen, vastly improved functionality and cutting-edge technology really does put it a step above anything else on the market. Continue reading “Could Apple cannibalise its own sales?”