Today I read an article that said that Burger King ( BKW) is going to be selling a flame inspired fragrance in Japan. Now I had the thought when I read that, whose goofy idea was that? Who wants to smell like a hamburger? I have heard of plenty of silly ideas for diversification but this one is a new one on me. So would you plop down $40 to smell like a whopper? There's only 1000 available. I have to laugh though because this seems to have helped pull the stock back up to 2014 levels, things looked bleak earlier this year. I don't know if it is enough to sustain this - better smell like money instead of a greasy burger. If it works I bet Tim Horton's (TSX) will be next with all sorts of latte scents. I rather smell like a vanilla carmel latte, or pumpkin spice.
Interesting. Then again it is aimed at Japan and we have seen other strange things work there too! But overall it looks much more like a publicity stunt rather than a new way of making profit.
You have to appreciate that this is very specific to Japan. And anyone who has been there would not be surprised that such a gimmick is going to potentially work there. It's a fascinatingly odd and quirky culture, and I'm sure there will be demand for it. That said, I doubt whether selling this type of product would ever move the dial on the share price. It's just to nichey.
I find really strange that Burger King is selling a perfume? They should try to improve the quality of their food, that would be better.
Special orders don't upset us If people are willing to eat activated charcoal as a supplement to probiotics (Usually after an angry Whopper or chicken pellets),and the scent released here is identical to the smell of flame broiling,either you never know or sell it until brave changes to scared...
It really blows my mind that Burger king would even come up with this idea. Maybe that is why they are testing it in foreign waters before they bring it stateside.
Japan seems to be the trend setters for many things in thus world. I would not want to walk around smelling like a hamburger, but to each his or her own I suppose. I find it interesting that it helped raise the stock prices. Perhaps smelling like a hamburger would make people want to go buy them? I can remember what fast food chain it was, but one of them introduced a black colored bun in their Japanese restaurants of the chain.
The black bun burger fad/thing was a ploy used by both Burger King and McDonald's. It looks pretty good to me, but I don't know why.
