JC Penney

Discussion in 'Stock Market Forum' started by kgord, Sep 1, 2015.

  1. kgord

    kgord Senior Investor

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    I notice on the ticker today that JC Penney stock is up. They have had many losing quarters and I thought for time they might actually go out of business. Maybe this upward trend will continue. They are something of an American institution like Sears Roebuck has been for many years, so maybe this will mark a turning point for them.
     
  2. Rosyrain

    Rosyrain Senior Investor

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    I hope that JCPenny never goes out of business as this is one of my favorite clothing and linens stores. Hopefully they do not take a turn for the worst like Sears did. With all of the online stores that there are out there, it is so hard to tell because of all of the competition.
     
  3. baudwalk

    baudwalk Senior Investor

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    I don't sense there is any great urgency to jump into $JCP at the moment. Frankly I put $BBY back on my watch list for a swing trade if/when it moves down toward the bottom of its trading range. Inroads against $AMZN are beginning to surface.
     
  4. ScooterBrandon

    ScooterBrandon Senior Investor

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    That's such a tough market to play in.
    Unless they have some secret weapon I don't see much growth potential (please tell me if I am wrong, perhaps I missed something!)
     
  5. baudwalk

    baudwalk Senior Investor

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    Who is "they"? If $BBY, I look at it as a swing trade ~$32 to ~$39 similar to the range-bound play in the last 3-4 months of last year. But I may not bother this year if other buying opportunities present themselves in this Chinese-induced market slide. $AAPL and $DIS look exceptionally interesting in unwarranted dips toward $100, IMHO. YMMV.
     
  6. Kicker774

    Kicker774 Well-Known Member

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    Upgraded from Hold to Buy by Deutsche Bank today
    (bizbeatblog.dallasnews.com/2015/08/j-c-penney-gets-an-upgrade-from-deutsche-bank.html/)

    They've been a household clothing staple for decades. They've taken a backseat to other clothing retailers as far as high fashion/style goes but for the value shopper it's a go to store. From my POV don't look at it as a Target, look at is as a Dollar General or a Family Dollar. Both of those are in the business of low-budget, value, no frills.
     
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  7. WaveWage

    WaveWage Well-Known Member

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    Well, that wouldn't be the first company I meet that despite its results, people still invests in it. Somehow, this is something good.
    That means market doesn't only look about short term earnings. When you think about short term, yes, the last few quarters matters. But the long term approach is not like that, it is more at looking at the potential of a company and betting it will work out or not. I guess because of the brand, some thinks that, if handled differently, it could make money instead of loosing dollars. The thing is, what strategy should be applied to stop this, and for JC Penny I don't know. But any strong brand that have buyers are interesting because there's already people, you just need to keep them satisfied and find a better business model.
     
  8. kgord

    kgord Senior Investor

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    I personally haven't visited Penny's for several years, the regular store. There used to be a JCP outlet store that I frequented, but that too went out of business. I would perhaps check out sales at Penny's if I lived closer to one, but the nearest one to me is about an hour away.
     
  9. JR Ewing

    JR Ewing Super Moderator Staff Member

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    I've been short JCP literally for years, since they were still in the upper teens after Bill Ackman sold his stake. I was short Sears for a while too - I got out too early there. :)
     
  10. Rosyrain

    Rosyrain Senior Investor

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    We need places like JCP and I hope they stick around for many more decades. It is a great place to shop for quality items without the hefty price tags that follows quality these days. I sure hope they pull out of the market downswing. I would have never thought they would go out of business, but look what is happening with Sears.
     

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