I cant remember the last time that Apple was left so high and dry with no real direction from the management - they have always been experts at manipulating the press (and customers).
I think this article hits the issues facing Apple on the head:- https://seekingalpha.com/article/4246406-apple-value-depends-durability-brand-rapidly-changing-world The market is changing and the premium value associated with the "i" brand may not be as great as it once was. Are the new kids on the block eating into Apple's market share?
At this moment in time I am not a long term bull of Apple - I am starting to think that the once brightest star in the sky has dimmed a little since the main man Steve Jobs left.
Talk that the Apple premium is under pressure is a fair point - the company seems to have milked iPhone, iPad, etc users to the limit and now there is nothing left in the tank. THEY NEED TO START SPENDING THIS WAR CHEST!
Only the second down day in 11 trading days I think - I just hope the company can live up to the hopes investors have for Monday's "Big Launch". Has Apple still got the midas touch when it comes to controlling newsflow and expectations?
I didnt catch the announcement but it looks like Monday "big show" was a damp squib? Oh for the days when Apple could micro-manage news flow.
If this was supposed to be the good news to push the share back above $200 it just hasnt happened. Unless there is more in the offing I would suspect short term punters will bail out if the shares continue to mark time. Oh how differently modern day Apple manages news compared to the Steve Jobs days.
The shares are struggling to get that traction and momentum that many thought would come from Monday's "big" strategy announcement. Is all of this leaving a partial vaccum for another company to challenge Apple and give consumers a better range of choice?
Maybe markets are now waiting for evidence of this great new future as opposed to (in the past) just taking everything which the company's says as gospel?
