Apple is actually well-positioned to withstand the flop of a product or two. Apple sells tablets, desktops, laptops, mobile phones, and soon wearables. They're all consumer electronics, but it's a diverse portfolio, and there's no chance that their entire suite of products flops at once. The company's already dealing with sluggish tablet sales, but they're booming elsewhere. Then Apple's got its content delivery system in the form of apps and iTunes offerings. I think Apple could survive the flop of multiple devices at once without buckling under that weight immediately.
New high and it's going higher baby. Apple's my largest position, got in around $75. I am going to hold on to my shares for now, it's still cheap in my opinion considering the cash they have on hand and cashflow that comes in consistently. Not too optimistic about the Apple iWatch, I think there's a good chance it'll come in under expectation, but Apple Pay seems to be promising right out of the gate and that's a lot more important than the iWatch at this moment.
I would say the two problem areas for Apple right now are uncertainty about the success of the Apple Watch and declining tablet sales. For the latter problem, people hold onto their iPads far longer than tablets made by other manufacturers. The former problem is one we'll see sooner rather than later. The Watch could be a complete success, but most people seem to think it'll undersell in the beginning, or even long-term. Regardless, Apple truly is positioned at the top right now with a suite of successful products and offerings. I'd keep investing, even if the price is rising pretty quickly as of late.
It feels weird for me to say that I got in around $13. But that's my split-adjusted entry point going back nearly 8 years to when the first I-phone was unveiled and I took my first nibble.