We recently published an article regarding Google’s subsidiary YouTube and an array of advertising problems which had seen companies pulling their adverts. The problem revolves around the fact that for example UK government adverts were publish next to extremist videos. When you bear in mind those running the extremist video YouTube accounts receive a slice of the advertising income, the UK government has inadvertently been funding extremist organisations. It has been announced that Sky, Vodafone and three UK banks are also considering their relationship with Google and YouTube. Read full article
SAN FRANCISCO — AT&T, Verizon, Johnson and Johnson and other major U.S. sponsors are pulling a huge number of dollars in business from Google and its video benefit YouTube in spite of the Internet goliath's vow this week to keep hostile and radical substance far from advertisements. AT&T said that it is stopping all promotion spending on Google aside from pursuit advertisements. That implies AT&T promotions won't keep running on YouTube or two million sites that participate in Google's advertisement organize.Google is confronting an overall promoter reaction over advertisements automatically put on YouTube in recordings containing disdainful, terroristic and bigot messages, however the close term affect from the contention will be "negligible," as indicated by RBC Capital Markets examiners.
What about the medium to long term impact? At best not good PR at worst the trickle of money leaving could turn into a river?
