Lego has been and will always be in style. From the original skin and bone bricks, to movies, and even video games, Lego changes with the times to stay ahead of the game. Not to mention the amusement park, which will stay wildly successful as long as Lego itself is.
LEGO's been diversifying for years and I could see more movies coming out. I don't know anyone who hated the one they released recent. Their video games are also pretty dang popular, my friend's kids love playing them on the Wii. Simple and engaging, much like the LEGOs I remember!
Has been a part of the childhood of many many kids in the world, but they managed to diversify with quality, that's the key for their success.
To be honest I was a little shocked when I read in the paper that there would be a LEGO movie. Of course since I grew up playing with the LEGO blocks I had to check it out and boy I wasn't disappointed. My wife even enjoyed the movie. I think the franchise is just beginning and they will keep moving forward. They have to many products, TV shows and Games out to call it quits just yet.
One Lego movie wolf? How many Lego movies, many many Lego movies and series, it's a whole industry and this is just the entertainment part, they also have clothings, not to mention the toys.
Our family owns five different LEGO shirts and we watch three different LEGO series as well. The LEGO movie was a very interesting idea that was captivating for both adults and kids. There will most definitely be more where that came from.
I can see Lego continuing to expand. In the last 30-ish years I have found that Lego's are timeless. My children play with the same legos (with the same enthusiasm!) that my older brother played with 25 years ago. One area I can foresee guaranteed expansion is that of appealing to the female gender. Lego Friends has been around awhile now, but I also noticed they followed along the suits of MegaBlocks and created Disney Princess sets (another great partnership, by the way). The thing is, Lego can jump into whatever show/movie/character is hot and now, and that is what keeps them successful!
I definitely think LEGO can continue to grow. They already have video games and links to multiple movies (Lord of the Rings, Harry Potter, etc.) but the movie industry never stops growing so their partnerships have a lot of potential. In addition their multiple marketing strategies have succeeded immensely, despite their obvious popularity already.
