The Oprah effect is an expression referring to the effect that an appearance on The Oprah Winfrey Show, or an endorsement by Oprah Winfrey, can have on a business.
What other quoted companies has Oprah been invovled in? Has she had the same impact upon those company share prices?
I started buying back into this one lightly recently. Not sure if Oprah has been involved with any other publicly traded companies. There were rumors floating around a while back that some of these retailers who have been performing poorly in recent years were trying to get her onboard. I guess nothing ever came of those rumors.
The proof is always in the pudding - if she was simply a name and had no input the shares would have drifted back. She must be opening doors and increasing exposure for the company, hence the reason the shares have not really retraced any of the recent rise. PLUS Oprah has made herself an awful lot of money on paper!