The Oprah effect!

Discussion in 'Stock Market Forum' started by JR Ewing, Oct 19, 2015.

  1. rakhi

    rakhi Active Member

    Joined:
    Nov 2017
    Posts:
    42
    Likes Received:
    1
    The Oprah effect is an expression referring to the effect that an appearance on The Oprah Winfrey Show, or an endorsement by Oprah Winfrey, can have on a business.
     
  2. gowiththeflow

    gowiththeflow Senior Investor

    Joined:
    Jul 2017
    Posts:
    1,041
    Likes Received:
    9
    In effect a self fulfilling prophecy - just check the share price graph:-

    [​IMG]
     
  3. Chartman

    Chartman Senior Investor

    Joined:
    Sep 2017
    Posts:
    703
    Likes Received:
    8
    What other quoted companies has Oprah been invovled in? Has she had the same impact upon those company share prices?
     
  4. JR Ewing

    JR Ewing Super Moderator Staff Member

    Joined:
    Feb 2014
    Posts:
    4,950
    Likes Received:
    39
    I started buying back into this one lightly recently.

    Not sure if Oprah has been involved with any other publicly traded companies. There were rumors floating around a while back that some of these retailers who have been performing poorly in recent years were trying to get her onboard. I guess nothing ever came of those rumors.
     
  5. longtermbull

    longtermbull Administrator Staff Member

    Joined:
    Nov 2016
    Posts:
    1,720
    Likes Received:
    20
    The proof is always in the pudding - if she was simply a name and had no input the shares would have drifted back. She must be opening doors and increasing exposure for the company, hence the reason the shares have not really retraced any of the recent rise. PLUS Oprah has made herself an awful lot of money on paper!
     

Share This Page