It is worth remembering that not all consumers are a fan of Apple so I reckon it will be worth picking up ROKU shares if it gets oversold - which it probably is now.
Roku seems to be under serious pressue:- https://www.fool.com/investing/2019/09/21/roku-stock-next-stop-60.aspx
Personally I think this one will rise again at some point and may even become a takeover target. True, there are some challenges ahead but so far the company has not put a foot wrong.
The fall in the share price does make you wonder what kind of margin they were making on the set-top boxes. I would be amazed if it was significant which prompts the question, why has the share price fallen so much?
Yet another disastrous day for the sector! I doubt this is the end of the downturn in the short term but at some point value will start to emerge. With any other business you might suggest Netflix and Roku consider a merger, but in this instance there is no barrier to entry and no real value in a merger.
A fall below $100 would not be a good sign. Personally I think they are a buy around this level but time will tell.
Has the recovery begun in the Roku share price? Next resistance on the upside is not until around $130. That said, the cross in the short term moving averages is not good.
If a recovery is underway then the first level of resistance will be around the $120 mark. There is support around $100 so in the short to medium term we will likely see the shares crash below $100 or push above $120.
Looks like $100 was the bottom in the short term - they could easily move to $120ish without any further bad news.