The new genre of builders is phenomenal in developing urban construction projects in Kochi. These builders have scheduled many urban apartments in many sites across the city. Building apartments in the prime locations of the city is among the first strategy of the urban builders. There is an influx of residents opting for apartments located in the prime locations of the city. While the apartments in the prime locations are preferred for the access to urban amenities, the apartments in green and quiet sites are chosen for their solace. Some urban residents want to enjoy a full life with all amenities while there are many urban residents seeking respite from the busy schedules of urban life. Many professionals prefer to relax in their urban apartments after hectic working hours, they prefer apartments located in quite areas but accessible to modern urban amenities and easy access to work. Builders understand their clientele and their requirements. Many builders consider residential projects that are located in peaceful urban locations, such locations are ideal for residents preferring relaxation in their homes. However, these builders are scheduling urban apartments in various locations within Cochin. Many of the better urban apartments are planned by cochin builders . These builders consider various aspects for increasing convenience in urban lives while planning and constructing apartments. Better amenities and interiors designs are luring many residents to own the apartments built by these builders. Eminent builders are providing better urban accommodations including apartments and flats to the residents.