It looks like Apple will be moving to a 3-year product cycle, suggesting that the forthcoming i7 iteration won't be a major upgrade. One could speculate that other phone manufacturers may follow suit. http://asia.nikkei.com/Business/Companies/Apple-to-extend-******-s-product-cycle Put in i-P-h-o-n-e minus the dashes in the link to get to the page.
UBS’ Steven Milunovich suggests $AAPL may be stuck in neutral. http://www.forbes.com/sites/steveschaefer/2016/06/07/analyst-as-long-as-apple-isnt-the-next-blackberry-its-stock-is-cheap/