Scottrade for pin money for a year or two, but I didn't trade enough to warrant keeping the account. Schwab for 8 years or so, but things were too complicated trying to use Schwab Bank and Schwab for brokerage and IRA accounts. The Gold card and moving money around was a pain when paying bills or buying stock. Fidelity is my home now. Easy to use, calm, cool and collected. No muss, no fuss and I have immediate access to everything financial via the smartphone whether we are home or away. My tax guy finds the Fidelity statements the easiest of the bunch to extract and shovel data into the federal and state forms.