Silly people smacked $DIS this shortened Friday trade day. It seems that a late Wednesday press release confirmed a 3% y-o-y ESPN subscriber decline due to cord-cutting. Disney President Bob Iger teased that news last August. It shouldn't have been a surprise. It affected $DIS at the open. CNBC had a story on it about 90 minutes before the early market close and true to form there was a -4% dip midway through the on-air reveal. I didn't quite catch it at the absolute bottom, but it was good enough for an early Christmas present with a profit at the close. The idiocy of some sellers failed to recognize the difference between Nielsen numbers and ESPN numbers. Much ado about nothing IMHO. If you want to read the silliness and arguments of pundits -- it should better than some of the college and pro football games this weekend -- go look at Seeking Alpha. Absolutely marvelous or pathetic depending on how you swing. Enjoy. And I saw something that says Disney, this week, raised the licensing fee on Star Wars merchandise. Didn't find the source of the comment, to validate it, but it sounds good. Might be worth watching in Monday's premarket hours and during the day for more buying opportunities. Giddyup.