Today I read an article that said that Burger King ( BKW) is going to be selling a flame inspired fragrance in Japan. Now I had the thought when I read that, whose goofy idea was that? Who wants to smell like a hamburger? I have heard of plenty of silly ideas for diversification but this one is a new one on me. So would you plop down $40 to smell like a whopper? There's only 1000 available. I have to laugh though because this seems to have helped pull the stock back up to 2014 levels, things looked bleak earlier this year. I don't know if it is enough to sustain this - better smell like money instead of a greasy burger. If it works I bet Tim Horton's (TSX) will be next with all sorts of latte scents. I rather smell like a vanilla carmel latte, or pumpkin spice.