Fast food ranks as one of the most disgusting edible on the face of the planet. I can't, for the life of me, figure why someone would want to reek of the crap. But if they are making money selling such a bizarre-o product, more power to them.
I dont think it was a way making profit.. Japan seems trying some kind of trend, so that the world knows it.. However, I must rather to eat burger that to used it as perfume..
I have a new idea. I am going to get a job at BK and wear $1 t-shirts under my uniform, then I am going to sell them ´with fragrance´ on ebay after my shift.. That said, never underestimate the value of ´limited edition´ stuff. Or as Salvador Dali would do.. limit something to 500 and number them.. so there are 500 #1s, 500 #2s.. all the way up to 500 #500s. Not that it matters, but I prefer flame broiled over McDonalds, but only for the burgers.
Believe it or not this stuff has been around for 6-7 years. I first saw it on some unusual gift catalog like Uncommon Goods and had to have some. It was just a few bucks for a sampler spray bottle. Sure enough it smelled like cheap cologne crossed with flame broiled whoppers. Clearly, they must have discovered Japan would pay a premium for the novelty. Here's an old link: http://www.brandinfection.com/2008/12/20/burger-king-perfume-smells-like-meat-fire-meets-desire/
