A Broker is crucial when it comes to trading and so it becomes very important that how you choose a broker or a brokerage firm for yourself. There are a few things to be kept in mind apart from the reputation, which are - 1. Investment Style - The broker or brokerage firm you choose should match your investment style means it must give the services you wish to use and understand your way of making a deal and these services should be within your budget. 2. Compare the commissions - The cost of buying and selling stocks and holding them and other securities charges are very important in determining the right broker. Also margin interest and service charges are of great value in this regard. 3. Refer Financial magazines - Financial magazines are of great help in learning about the perfect brokerage firm for your business. A right broker understands the client perfectly and ready to help in all aspects. He is a great well wisher of the client.