When stock prices plunge who benefits? Smart investors who are certain that the prices will bounce back up will buy the stocks and sell them much later and make huge profits. Recently, when Disney stocks fell, the company bought back 19 Million shares worth $2 billion. Apple did the same thing. When Apple stocks lost $10 prompting investors to panic-sell their shares before they lost more of their money, the company bought back 30 million shares worth $18 billion. It had me wondering, are the stock prices artificially lowered to make investors panic? The companies can then buy back their shares at lower prices?