After a tricky time is it time to look again at Under Armour, Inc (UAA)? Dec-15-17 Why Crocs, Under Armour, and DDR Jumped Today Motley Fool +9.77% The Hot Stock: Under Armour Soars 9.8% Barrons.com Under Armour stock soars, triggers new bull market after analyst upgrade MarketWatch Under Armour shares pop on Wall Street upgrade American City Business Journals
It seems as though analysts are starting to turn more positive on the company. Would this make a tasty morsel for a larger group?
Now $15.43 and next resistance $18 - seems like there is some good potential in the short term. The gradual rise and then spike is common to stocks where sellers are being mopped up on the way up and then the buyers take over.
Seems like Nike is planning a major assault on the market - is this the reason for recent weakness in UAA?
Maybe the concerns about Nike attacking the market are starting to evaporate? At the end of the day surely Nike itself cannot take too much of a margin hit in the often wafer thin profit margin areas of retail?
Interesting developments:- http://uk.businessinsider.com/under...e-is-zeroing-in-on-its-biggest-problem-2018-6 http://uk.businessinsider.com/dwayn...ss-workout-headphones-under-armour-jbl-2018-6
At $21.67 this share is flirting with breaking through the next trend line which should see more upside. The recovery from $19 has been gradual and impressive. Like others, I think this company is a prime takeover target at some point.