Let me start by saying my portfolio is very heavy in GE. Anything with a high cost basis (bought in high school) I sold to harvest the losses and the rest has such a low cost basis, I'm not enjoying the tax bill I would receive on the capital gains. Nonetheless, GE is on the top of a very short list of companies I regard with utter disdain. To shorten the length of this post and allow people to converse/debate/tell me where to put it on each of my ideas, I'm going to post my thoughts over the course of 5+ posts in this thread. I'll post twice wait a day before continuing and any moderators let me know if this is not okay. To start with, there are 5 reasons I dislike GE: treatment of the dividend, stock repurchases, Jeff Immelt, recent strategy change, Alstrom, and my perception of working with them as a company. To start with, I'm a bit disgusted with GE's treatment of the dividend under Jeff Immelt. GE, when he took over in 2000, was a dividend champion. Jack Welsh was a firm believer in supporting the dividend and increasing it. In my opinion, this is the reason why the Street had so much respect for the company and its shares. Immelt carried the dividend forward until 2009 when the financial crisis happened. The dividend was slashed over 66% at this point. This reaction is somewhat fair as there were rumors that GE was near collapse and management was faced with a major crisis other I never heard the reason why GE let themselves get into such a dire position. A few other companies who held similar preeminence in terms of dividends likewise cut dividends. However, since 2009, many who did cut their dividend or stopped increasing it, have recovered nicely and begun to start paying dividends equal to or greater than their pre-crash level. GE on the other hand, has only succeeded in returning the dividend to ~70% of the pre-crash level. In this it's lagging behind. I could understand that GE is a capital intensive industry and could not grow its dividend as fast, but management has recently announced their intent to keep status quo with respect to the dividend--no increase until at least 2017 while they transition from a conglomerate to a pure industrial and manufacturing industry. What message has this latest move sent? One that is not good. From my perspective as an investor heavily focused on the dividend and its growth, this signals to me that management is not serious about returning money to me directly in the form of cash. GE's dividend is treated as something that is decreased or status quo when management can't manage the company's cash flow. A dividend increase is not something they plan into their strategy nor do they seem to make allowances for dividend growth in their planning. For example, if it was planned into GE's strategy, during their latest transition period, they would suggest its important to them but only raise it 1-2% a year. But no, GE management has frozen the dividend. Also, the phrase at least until 2017 gives me a strong feeling that come 2018 and 2019, my guess is GE's dividend will remain the same. The conclusion I've drawn is dividends are not a major concern of GE management. Its increase is not planned into their decision making process and when the times get rough, it is first on the chopping block. Also, management is very apt to communicate that their intention to leave the dividend where it is, but will not give a guarantee/backing to increase it at a fixed point in time; thus, showing their hand that does not plan for dividends (a bit of circular logic by me but hopefully you can see my last point). Realizing that cash flow is critical for companies, why not just call it what it is and cut the dividend all together? At least then GE management would not have the ordeal of coming up with cash to pay their investors their share of the company profits directly in cash.