We had a lot of earnings with a lot of numbers and situations about companies. Some are under the expectations while others are successful and makes investors happy. But there's also what I would call "corner cases", where it is not clear if the company did good or bad given a situation. For example, say a company with a market share of 5% and with $10 million of net profit. If the company, in their earnings, report they "loosed" -5% of their customers (meaning now, their market share is 4.75%) but have +3% net profits in their earnings. You consider the company is winning, or loosing? And why?