Fight fire with fire is how Russia plays their game. Sanctions were imposed against Russia over their involvement in the Ukraine crisis. And what does Russia do to fight back? Much as some analysts say this embargo won't 'hurt' the West that much, the farmers who used to export to Russia will be the ones who'll most certainly feel the full force of that ban. And the new cold war is on . What effect do you think this will have on Europe, the U.S and probably the rest of the world?