While it may be a little misleading to suggest that Google has never faced any “real” challenges before, the difficulties surrounding the company’s advertising services is perhaps the most challenging to date. As we have covered in some recent articles, YouTube and Google website advertising services have come under severe criticism from governments and major corporate entities around the world. The problem is that some online adverts have mistakenly been matched with extremist and inappropriate websites/content where the website site/YouTube channel owners receive a share of Google’s income. So, as bizarre as it sounds, governments and corporate entities around the world may have inadvertently been funding extremist activities.
What can Google do?
Historically many companies the size of Google and with its reputation and influence often try to brush issues such as the advertising service difficulties under the carpet. Sometimes companies are so influential that they can get away with this but credit to Google the company has apologised, promised additional investment and held its hands up. Critics would suggest this is all good and well but Google has inadvertently been earning income from unsuitable third-party websites and sharing income with inappropriate website owners. So what can Google do now? Continue reading “Google faces its first real challenge”